Leen Gysen brings experience as a consultant in leadership and management support, international marketing communications, cultural experience concepts and strategy definition for the creative industry and the arts, and has been working with museums, arts organisations and companies for more than 20 years in the context of international marketing, communications, heritage, retail and sponsorship projects. And this both within urban, regional and federal contexts.

She uses a pragmatic approach combined with great sensitivity to the uniqueness and challenges of cultural and creative working environments and teams. The creation of new product-market combinations, social entrepreneurship and the cross-fertilisation between movable and immovable heritage, arts and tourism are close to her heart.