A new brand and baseline for IDEA: moving society
On November, 16, IDEA celebrated 25 Years with stakeholders. We are proud of the past, but we continue thinking ahead.
We took our anniversary to reflect on our position in the world of tomorrow. This in-depth dialogue with IDEA-colleagues resulted in a new brand and baseline.
The brand highlights our deeply rooted mission: turning insights into solutions, helping organisations to move forward and creating sustainable impact together.
The new baseline ‘moving society’ is more action and outwardly oriented than before. Furthermore, we changed the triangles in our actual logo to three, more organic circles.
They refer to the partnerships, the multi-layered solutions and the impact we want to generate the next decennium.
Although our future ambition and brand are finished, for the rollout and deployment in a new house style and website, we still need a few months. Coming soon.