Individual and systemic evaluation of science communication actors in Flanders

Individual and systemic evaluation of science communication actors in Flanders

In 2022-2023, as in 2017-2018, the management agreements of various structural science communication partners with the Flemish Government, were to be evaluated and renewed. This created a momentum for evaluating not only each of the individual actors, but also the broader landscape of science communication actors and their cohesion and role in the broader ecosystem. 

In this context, IDEA Consult carried out focused evaluations of various actors, including the expertise cells on science communication of the Flemish associations for higher educations, RVO-Society, the Flemish Public Observatories, EOS magazine and F.T.I, along with a repeated systemic evaluation of the science communication landscape. 

The implemented methods included, amongst others, an extensive document analysis, interviews with stakeholders in Flanders, a focus group with Flemish and international experts and a benchmark analysis. A SWOT analysis was applied for each of the actors, and for the system level, and concrete recommendations were developed towards the actors and towards the Flemish Government in anticipation of the new management agreements.